HEARTFELT INSPIRATION

25 July 2017

Justin Jean Pajamas is a new collection of sleep and loungewear created by Lauren Raja. Colorful, matching styles are provided for both adult women and young girls from 2T-Women’s XXL.

The brand began selling to the public on October 10, 2016- exactly two years after designer, Lauren Raja, lost her husband (Justin) in a tragic accident. That tragedy, as well as a grandmother (Jean), motivated her to quit her former job as a middle school math teacher and begin a new career designed to honor the two.

All the styles feature three rows of ruffles across the back with contrast stitching (perfectly placed to flatter the back side and give that rounded look) , a heart patch on the sleeve, fun prints, extra-long sleeves and inseam (for the long sleeve/pant styles), thumb holes (adult PJs only) tagless design, and the softest fabric you have ever felt.

“For CURVE in August, all styles will be available in most prints on the website, as well as new prints for F/W 2017 and S/S 2018,” said the designer. The “Fall/Winter theme is based around men’s dress shirt/suit prints (Think pinstripes, hounds tooth, and polka dots.) All pajamas include a copy of our story, reusable zipper makeup bag, as well as a coordinating bow scrunchie (hair tie). Fabric is 95% rayon 5% spandex.”

F/W 17-18 will be available to ship by no later than September 1st, and will all come in the “Brooklyn” (two-piece long sleeve/pants). Raja added that her Fall/Winter collection was “inspired by my husband’s favorite clothing. He always dressed to impress! The pinstripe print will come in this season’s favored colors of bright red, gold, white and black. This will be our festive holiday print that is versatile enough to wear all winter long. Available in children’s and women’s sizes.

The oversized hounds tooth print is a royal purple/mint green combination, which will also be available in women’s and children’s sizes. This print was my husband’s favorite dress shirt print. Lastly, the polka dot print – a white base with an adorable pastel rainbow of polka dots to symbolize hope, love and unity in our world. This will be available in newborn-women’s XXL. (Justin wore colorful polka dot socks with his suits every day on his commute to NYC for work.)

The S/S 2018 collection will also be available at CURVE to order for February delivery, in the season’s trendiest prints (lemon print, gingham) and coordinating solid colors.

Asked why retailers should consider the collection, Raja replied:

“1) I stand by my brand and am a woman of my word. The quality of Justin Jean PJ’s is impeccable. It took me one year to perfect my designs and no corners were cut. I was raised by a dressmaker (Jean), my Italian maternal grandmother. Anything named after her MUST be perfect and if for some reason it isn’t, I will make it right at all costs.”

“2) I am in this because it’s my passion first, not to fill my bank account. The love and thought that has gone into every detail is immeasurable. I want to grow my brand awareness and meaning, provide the most up-to-date fashion at a reasonable price, build relationships with buyers in all capacities, and most importantly, be able to honor my late husband and grandmother for many years to come.”

“3) Justin Jean Pajamas are unique and have an inspiring back story and meaning. My story and symbolism (ruffles, heart on sleeve) is a great way for stores to engage conversation with their customers, and encourage all to #ROCKTHERUFFLES.” (She explained the latter is “a campaign I created to encourage women and girls to live their lives with authenticity, integrity, and passion (the reason for the three ruffles) – and to wear their heart on their sleeve, always.”)

Raja concluded that “Boutiques will love all of our styles. I have been told by many that they bought my pajamas as gifts for a special person in their life. My pajamas are happy and cheerful. They will instantly brighten someone’s day. (The whole reason I created them.) The best way to describe my brand in three words would be: fun, comfortable, inspiring.”

To read Lauren’s full story/press kit/celebrity sightings, please visit www.justinjeanpjs.com.

Instagram: @justinjeanpjs

Facebook: Justin Jean Pajamas

 

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