THE HISTORY OF LISE CHARMEL

2 August 2017

A singular story of an exceptional expertise, craftsmanship, innovation and art…

The company was born in the 1950s in the heart of the silk district of Lyon. In 1975 Mr. Jacques DAUMAL takes over the company. He will revitalize the brand with fashion and trends, a constant concern for innovation and the integration of advanced technologies in lingerie.

While the Group now enjoys an international reputation with a distribution in over 59 countries, the same enthusiasm and the same passion drives its team for the creation of exquisite collections.

A product-dedicated company at all levels of the product development:

  • 100% in-house design: over a 70 person team
  • State of the art technology and R&D combined with an expert craftsmanship
  • The choice of only the finest European fabrics, laces and embroideries developed on an exclusive basis
  • Quality and production mastering with owned ateliers

A true product expertise

  • Beauty of lingerie creations to sublimate a woman’s silhouette
  • Innovation and creation
  • Fit and comfort
  • Excellence of manufacturing

Each product from all of our 5 brands meets these requirements.

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