Arabella London captures the new swimwear space with stand out, form-fitting multi-functional pieces. Working beautifully on the beach and moving seamlessly into the evening, these are luxury wardrobe staples that challenge perceptions of swimwear and champion the perfect fit.
The initial capsule collection, AM by Arabella, uncovers swimwear designed to be worn far beyond the beach and with a focus on perfecting the bottom line. Arabella has reinvented swimwear – innovative design, close attention to detail and specific fabric choices have created pieces that bridge the gap between swimwear and ready-to-wear. The more relaxed styles have been designed to be worn as “swimtimates” layered under clothes, whilst the more sophisticated pieces can be worn right into the evening. Both beach chic and evening glamour are seamlessly blended and the collection is just at home on the world’s fashion stages as it is by the beach.
Arabella London has a fastidious care for construction – sculpted briefs define the waist, whilst the signature convex curve sits on the most flattering point on the body – complimenting your natural curves. Contoured bras have been uniquely crafted to provide both support and style whilst retaining elegance and structure. Secure gold clasps are integrated into the suits and adjustable straps guarantee a perfect fit and can be removed to immediately to offer a new silhouette and multiple styling options.
Commenting on the new collection, Arabella, 25, said; “This brand has been two years in the making, always with the premise that swimwear should be both chic and a great fit. Every piece is crafted to have a transitional and transeasonal appeal. The freedom and spontaneity that should encompass a holiday is brought to life in this collection – the pieces function equally well whether worn pool-side or styled under evening separates.”