LASCANA, a very emotional multichannel brand offers a large article variety of lingerie, beachwear as well as night- and homewear. The slogan ‘It’s a woman’s world’ is the guideline for every single decision made by the company. In order to present a holistic LASCANA world to the customer, the online-shop and the retail shops offer an extraordinary shopping-experience with competent shopping assistance and the same sales promotions. Next to the umbrella brand LASCANA the concept offers a successful combination of exclusive brands like e.g. Bench, Marie Claire, Sunseeker Australia, Buffalo, Bruno Banani and JETTE. LASCANA‘s USP: sensuality and competence.