The beachwear brand was created in 1997 by three friends : Alain Simon & Bernard Montagné, the directors of Mode & Cie, and Pierre Martinez, a renowned freelance designer with an excellent reputation in the swimwear market
The Iodus concept continuously strives for the “Essentiel” product : immaculate cuts to flatter the female form, offering an elegant translation of current fashion criteria.
The products are timeless and sober, with high quality fabrics and colours.
This quintessential bathing-wear range flatters all silhouettes.
Prices are affordable and offer a new idea of luxury, enabling women to treat themselves to a new item each summer without feeling guilty.