The story of the brand is to a great extent the story of its founder, Mr Panos Papadopoulos. Forced to flee from his native Greece because of his political conviction, Panos created a swimwear empire in his new country Sweden in record time.
Introducing the winning combination of innovative design, skillful entrepreneurship and groundbreaking marketing, he soon elevated the brand to a world-leading position.
The Panos Emporio brand is based on the concepts of innovation, style and quality, and offer swim shorts for full flexibility and perfect tan.
Mixing classic couture with contemporary edge, they make beach fashion for people that like to express their personality, their joy of living and their sensuality.
The brand is also inspired by the lifestyle of iconic football stars as Cristiano Ronaldo, Lionel Messi, Alexis Sanchez or Zlatan Ibrahimovic.