6 April 2017

A Smarter Way to Get Your Sexy On

The b.tempt’d woman is strong, energetic, vibrant and confident. She projects a modern, intelligent kind of sexy.  The theme, “Smart is Sexy” says she has evolved beyond the stereotypes to embrace a more empowered view of who she is and what sexy is.

She’s educated, a professional and discerning.  She seeks a higher level of quality and has the means to purchase better brands.

The collection includes sophisticated looks that appeal to the contemporary fashion consumer in her 20’s to 40’s that we believe is an important gap opportunity

Our bras and panties fit you better because they are designed by women to fit real women like you. They also feel better because they are made with superior fabrics that comfortably hold their shape…and you. And, they look gorgeous longer, too.

We think our bras and panties are a smarter way to get your sexy on


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