THE PREMIER SWIM, ATHLEISURE, & INTIMATES SHOW

19 June 2017

THE PREMIER SWIMWEAR, ATHLEISURE & INTIMATE OFFERING ON THE WEST COAST THIS SUMMER!

 

Above (Left: Alo Yoga; Center: Maison Lejaby; Right: Dolce Vita)

This August 2017, CURVELASVEGAS & PROJECT WOMENS will be hosting the best selection of Swimwear, Athleisure & Intimate Apparel, with over 180 brands on the West Coast featured at the Mandalay Bay Convention Center on August 14, 15 & 16 2017.

The combination of Swimwear, Athleisure, and Intimate Apparel form a trifecta that is the base of the Body Fashion marketplace.  These three categories have a special bond as they are the first layer of a woman’s outfit, no matter what the activity; fashion is also evolving and there is more grey space between these boundaries, bringing the categories closer together than ever before.  By providing the most relevant and exciting resources in the industry, retailers ranging from independent stores to larger vendors will be enabled to provide a highly-curated selection to inspire and cater towards the modern woman.

The Swimwear brands that will keep you cool from the pool to the patio have you covered (somewhat) no matter what the style.  Contemporary, fresh styles in a variety of neutral and tropical colors and prints are in full force with the likes of Luli Fama, Amuse Society Indah, L*SPACE by Monica Wise, Wildfox, and Agua Bendita. Body Glove Women, Carmen Marc Valvo, Dolce Vita, For Love & Lemons, Minkpink, and Nanette Lepore are mainstays for bright patterns and crochet accents, and Gottex, Jantzen, Magic Suit, Miraclesuit, and Pia Rossini are quintessential for classic collections.

These Athleisure brands will take you from barre to brunch, and their cutting-edge shapes and razor sharp detailing will ensure you turn heads wherever you go.  The unexpected styles and cutouts of Alo Yoga, Glyder Apparel, Lime & Vine, and TLF Apparel, as well as the logo tees from Good hYOUman and Spiritual Gangster all warrant a double take.  On the go or into something more classic?  The simple yet high quality looks from Strut-This and Varley compliment the RTW offerings from Beyond Yoga, Blanc Noir, Hard Tail, Lime & Vine, and OnePiece.  Throw everything in a Sol and Selene bag to be ready for the day!

The Intimate Apparel brands that will take you from the bedroom to the boardroom range from the simplest to the most decadent.  You’ll want to stay in bed all day with sleepwear and loungewear from Munki Munki and UGG, but if you must leave the house, Anita, Fashion Forms, Leonisa Intimates, and Spanx all carry the basics with an expert eye.  If you are in the market for more feminine styles, b.tempt’d, Cosabella, and Hanky Panky specialize in lacy numbers and soft cup bras in an array of colors, while Chantelle, La Maison Lejaby, and Lise Charmel prove why French lingerie is still so highly sought out.

Returning to the same space as the February 2017 show, at the heart of PROJECT WOMENS, CURVELASVEGAS will share the same area as the complimentary Athleisure section. By co-locating CURVELASVEGAS with Athleisure, and by encompassing all Body Fashion categories—including those housed in the Ready-to-wear booths—UBM and EUROVET AMERICAS are creating a curated marketplace to discover new resources and to meet with new and old business partners.

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