Founded in 1988, Guangdong Xiongxing Underwear Industry Co., Ltd. is an integrated business that designs and produces Jacquard laces for the homewear, sleepwear, lingerie, intimates, and shapewear industries.
The company employs 500 people and reports RMB 50 million (US$ 9.5 million) in sales. The 50,000 m2 Shantou City production site in the Chaoyang District is equipped with the latest-generation Karl Mayer machines. A computerised system handles conception and design and ERP software manages production. Xiongxing Underwear Industry also has the advantage of 600 computer controlled sewing machines imported from Europe and Japan. All this cutting-edge equipment lets the company produce over 30 million pieces per year.
Guangdong Xiongxing Underwear Industry is a highly creative business. The R&D team is involved in several innovative projects focusing on raw materials and on functional qualities for new types of laces. The business is now targeting increased international visibility in the Anglo-Saxon markets, Europe, and Asia.