@ INTERFILIERE HONG KONG – March 27, 2018
Increasing popularity of exercising globally can’t be denied and for example, running has become one of the most popular sports. More and more global brands are combining “fashion and fitness” into their design as consumers increasingly adopt a “24/7” active look. This has driven key segments of the sportswear to shift.
Interfiliere Hong Kong is dedicating a conference track on this topic:
ATHLEISURE : NEW BOUNDARIES FOR INTIMATES
Andrew SIA – Publisher @ INTIMATE APPAREL JOURNAL
Athleisure, a hybrid fashion cross-over between Activewear and Leisure wear, has opened a new huge market for the intimate industry. Mr Andrew Sia will give us more insights about this trend, the meanings for our industry and its enormous potential.
FIT IN ATHLEISURE – THE FUNDAMENTALS OF SUCCESS
May FONG – Senior Consultant @ ALVANON
Customers are looking for fashionable and comfortable outfits to wear from gym to work, to hang out for a drink or a party. A good fit athleisure wear combines the comfort, ease and functional elements into a stylish daily wear to cater to this versatile lifestyle. To embrace this new trend, it is time not to just make clothes, but to make clothes fit better.