Interview with Xavier MINSAC, Sales Director at BILLON Design
The requirements for choosing fibre are crucial for swimsuits – it’s these high standards that make all the difference to consumers: for a fashionable and contemporary look that incorporates technicality and performance.
XM : French women say that after comfort and well-being, the look, price and material are very important for 51%, 42% and 35% of them.
Source: IPSOS for Mode City & Interfilière July 16
What are the main qualities of a swimwear fabric: lightweight, quick drying, capable of retaining the swimsuit’s shape, resistant to chlorine and sea water, offering UV protection and comfort thanks to thermoadhesive finishes… How do we look after such technical materials?
XM : When we develop our fabrics, we obviously think about the look. All of our fabrics are very visual, but this alone isn’t enough, as the fabric must also be pleasant to the touch and needs to keep its shape. It must follow the movements of the body, without discomfort. It should be completely forgotten, but still flatter the body… The swimsuit really has become a beauty item.
It needs to be simple to look after. This too should be forgotten… Simply rinsing with water after swimming then drying it flat is enough.
For the rest, we take care to make it durable.
Are you attentive to the DNA of the brand that orders your fabrics? The identity of the lingerie brand should be found in its swimwear products… Do the brands require you to keep innovating?
XM : The DNA of our customers is our DNA too!! In today’s highly competitive, and totally open, world without borders, the Brand is the only benchmark left for consumers. When buying a
branded product, the consumer should identify with the concept and values of the Brand. Each collection should therefore tell a story that’s part of the brand’s DNA. Our customers need us, the
knitter (BILLON offers a wide range of knitting and dye finishing solutions) to invent the fabric, supporting this story. It has become our job. We no longer sell our collections, they serve as a basis for further in-depth work. We no longer just meet a need; we need to anticipate a demand. For each Brand, we must have a different, specific and tailored creation.