Eurovet (EN)


11 January 2019

Poupie Cadolle has carried on the family tradition at Maison Cadolle, of running the company responsible for patenting the first bra in 1889. She will present the interesting history of the modern-day bra as well as the development of Cadolle. The presentation will be followed with the opportunity to purchase your own copy of “Cadolle, An Extraordinary Family Saga” with a special book signing by Poupie Cadolle.

Though she didn’t plan on following her mother’s footsteps, Poupie Cadolle is the fifth generation of Cadolle women to run Maison Cadolle. After a PhD in law studies, her genes took over as she joined the family business in the 70’s. From then on, trained by her mother Alice, she learned the ropes and worked her way up through all the company’s departments (cutting, logistics, fitting, pattern, etc.) to become head designer of the ready-to-wear collections in 1989, and then owner of the firm when Alice handed it over to her as well as the reins of the Haute Couture division. She traveled a lot throughout the world to meet with her very exclusive clientele, seeking her expertise on how to build the perfect silhouette, and teamed up with the greatest couturiers to shape the female body to the most extraordinary and eccentric designs they are remembered for (among them, Mr. Alaïa with whom she worked for decades). Ten years ago, this very specific knowledge of morphing and sculpting the body made of Poupie a vital accomplice to create silhouettes for the film industry worldwide (James Bond, Chocolat, etc. ) and for the most glamorous international stage performers, because under every outfit there is corsetry to enhance it.


Pre-Order your copy of Cadolle: An Extraordinary Family Saga:

There will be limited copies available for purchase at the show, secure your copy today by pre-ordering and picking up at CURVENEWYORK.

130 years of lingerie under the microscope

Celebrating its 130th anniversary in 2019, Maison Alice Cadolle keeps on praising women’s body and pays tribute to it with the publication of the first Collector book dedicated to the Cadolle family saga.

If ever there is a founding myth within the Cadolle family, it sure is the Paris World Exhibition of 1889 celebrating the centenary of the French Revolution. A theme that Herminie Cadolle, active militant of the Paris Uprising, cannot shake since this is here she presents the patent of the very first bra…at the feet of the Eiffel Tower.

With her invention, she revolutionizes the codes of femininity by freeing women from the corset 17 years before… Coco Chanel, for whom Maison Cadolle created the “boyish” bra in 1925.

From 1889 to 2018, the book not only tells the everlasting family story of the House that six generations of Cadolle women have already passed on to each other, but also recounts the History of French lingerie, completely intertwined with the personality of each of its directors. Six generations of women, entirely dedicated to the female body, who have always known how to be part and to foresee all the fashion revolutions, with one motto : well-being and seduction !

From the original store rue de la Chaussée d’Antin to today’s rue Cambon and rue Saint-Honoré, Paris Haute Couture heartbeat, where Maison Cadolle – as one of the very few remaining – still has its made-to-measure lingerie workshop, the book also reveals the enduring example of a feminine success story and of what a company run by women at the service of women can be.


Located in the Event Lounge.

Tuesday, February 26th @ 1PM



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