@ INTERFILIERE HONG KONG – THUR. 21st March (11:45am-12:30pm)
By Matthieu DAVID-EXPERTON, CEO & Founder @ DAXUE
Graduated from Essec Business School MiM (#2 business school in France, and #5 in Europe), Peking University MBA (ranked #1 in China and #4 in Asia), a bachelor of law, Matthieu has worked in finance, consulting and as a General Manager for 2 start-up companies in Paris, Hong-Kong and China since 2008. Matthieu speaks French, English and Chinese. Matthieu has worked as a management consultant in France at Essec Counseil for 2 years in Paris and then at the long-only 16-billion-euro fund Comgest in Hong-Kong as a financial analyst. The first companies he started D’Elysee and 盒请盒礼, both selling gift boxes containing coupons to get access to leisure activities in China were sold to a large MNC subsidiary in China 2 years after its start. He then started a consulting and market research firm based in Beijing, Shanghai and HK to deliver competitive and efficient information and insights to his clients he named daxue consulting. Matthieu has also invested in or been part of several ventures in China and Europe. Mattieu is member of various associations including Croissance Plus, EP (Entrepeneur Organization), CJD, several chamers of commerce and professional associations in France and China. Matthieu has worked for more than 150 clients and 200 projects over the past 10 years.
DIVING INTO CHINA’S SWIMSUITS MARKET
The swimsuits market is growing fast in China; many brands are benefiting from a large community of consumers in this market. However, to adapt to China’s market, it is essential for international brands to have a better understanding of consumers’ demands, promotion channels, and market trends.