This February 23-24 Curve is proud to launch Curve Los Angeles at the Westdrift Manhattan Beach Hotel.This new show will do what Curve does best – bring together the top brands, influencers and buyers in the intimate apparel industry.
Los Angeles is strategic for the North American Intimates Market, CEO Raphael Camps notes:
“The west coast intimate apparel market has been very dynamic in the last 5 years. In the sport bra category, the LA area is even the market growth leader. NPD, a market insights partner we work with, highlighted that over the last year, sports bras have grown four times as fast in the LA area than in the NY area. Overall in 2019 women’s bras (non-sport) in the west coast region accounted for approximately 16% of the total US dollar sales.’
What can brands and visitors expect ? The show’s focus will be to support small business owners. Retail has become a tough business and a lot of store owners are not traveling anymore. That is why Curve decided to come to Los Angeles and build a business platform for brands and buyers to get together and make business. The educational component is going to be essential – attendees will be able to attend workshops on social media, in-store activations, merchandising, bra fitting, improving customer experiences…everything to facilitate the store owner’s business.
Curve Los Angeles will be a curated “salon-showroom” experience making the show an easy, modern and destination event for everyone.
We are excited to partner with local California and top National intimate brands alike to share what’s new and next, including exciting body positive and sustainable brands, as well as cutting edge shapewear and muscle enhancing garments.
Among the lingerie and sleepwear participants, the buyers will be able to shop Aubade, Audelle, Chantelle, Passionata, Chantal Thomass, Charmos, Clo Intimo, Cosabella, Couturelle, Curvy Couture, Cupid Intimates, Derek Rose, Elila, Empreinte, Gossard, Hanro, Journelle, Kilo Brava, Leonisa, Louisa Bracq, Maison Close, Montelle Intimates, Fleur’T, Natori Intimates, Skarlett Blue, Pour Moi, Pretty Polly, Elomi, Freya, Fantaisie, Goddess, Pluto, Rya Collection, Samantha Chang, Verdiani, B.Tempt’d, and Wacoal (non-exhaustive list).