Eurovet (EN)

EUROVET MOVES!

30 June 2017

Eurovet, the world’s leader for bodyfashion events and networks (lingerie, beachwear, and activewear), continues its transformation with new services that anticipate the future. These initiatives help the industry’s brands, distribution channels, and weavers to develop their business and image throughout the year. This assistance happens at community events on every continent as well as through new digital platforms that perform before and after trade shows.

Mode City and Interfilière Paris will reveal the first concrete elements of this strategy from 8 to 10 July 2017.

 

NEW VISIONARY FASHION TALENTS

Eurovet welcomes Vanessa Causse, a collaborator with Li Edelkoort’s Trend Union agency, to the team. With her fashion and design expertise, Ms. Causse adds an exciting new perspective to the trade shows.

Buyer Matthieu Pinet’s skilfull eye is also a welcome addition to Eurovet. The founder of The Shape of the Season website brings a new approach to Exposed‘s second edition. After its Salon International de la Lingerie debut, Exposed comes to Mode City, completing the trade show offer with a cutting edge, international selection. Expert style and fresh ideas are the key themes for this refined choice of consumer products. And with its Discovery Shop at exposedparis.com, trade show visitors are inspired throughout the year.

 

NEW PROJECTS RICH IN INNOVATIVE CONTENT

An original new collaborative space puts brands in touch with start-ups and sector innovations. Tomorrow! The Innovative Exchange and Experimental Way takes a progressive attitude toward textile innovations and manufacturing. Explore this new platform starting in July at Interfilière Paris.

The Media Room, another new concept, is the next generation of the Press Club. This space will present the market’s innovative players in order to share key sector information and content. The Media Room will host personalities with inspiring stories that can be used by all types of media. The themes will be addressing the future and underlining the market’s necessary evolution.
Sportiv’ will be back in a second edition to celebrate active, modern women with high expectations for their activewear and accessories choices. Today lingerie and swimwear both take ideas from the sport world with its top performance products, stylish cuts, and ultra-comfortable fabrics. The Sportiv’ workshop program will round out visitors’ trade show experience with overviews on the latest retail and merchandising solutions for better sales.

Visitors can also count on Mode City’s Trends & Selection space and its Retail Academy for inspiration. Three tools will help buyers understand their role, buy the right products, and sell those products in physical or virtual boutiques. First, “The Selection”, Eurovet’s expert eye, will choose the trade show’s most promising (for their design and quality) collections. Next, trends information that analyses society’s aspirations will help designers, stylists, and illustrators get consumers’ attention. And finally, the Retail Academy will give retailers step-by-step advice to optimise the consumer experience in their boutiques.

 

A FIRST-TIME SELECT INVITATION TO THE PUBLIC

Women make fashion move, so when we talk about lingerie, swimwear, and activewear, we look first at women and their changing roles in society. Now the industry’s biggest professional trade show will welcome these female consumers from 8 to 10 July in Paris.

With this initiative, Eurovet will share the behind-the-scenes stories on the industry’s biggest brands and star designers. Two exceptional events will welcome the public:

Multi-brand fashion show will be open to the press, influencers, and special guests from the public. The event will be broadcast direct on social networks.

On Sunday afternoon a panel of active women will be invited to discover the trade show’s Sportiv’ space. They’ll enjoy a unique experience which will include a giant yoga class, sport demonstrations, and a fashion show.

 

NEW COMMUNITY DIGITAL TOOLS TO DEVELOP BUSINESS AND IMAGE

Eurovet has set up new community digital tools to help professionals get in touch before and during shows, facilitate conversations, and share information throughout the year between events. These services are now up and running in preparation for the July trade shows.

The new digital market platform brings together all the Eurovet trade show players – from fibres to weavers to brands – from all over the globe. The platform’s mission is to be the world’s biggest specialised search engine for the sector.

 The platform has been developed with the highest standards and most modern criteria. It gives every Eurovet trade show participant promotional opportunities with individual showrooms and makes contacts easy with an outstanding matchmaking service. As the platform expands, all the information (conferences, trends, and innovation updates) from the trade shows will be available online during the year.

 

Press contact
Eurovet  – Angèle Sitbon  – asitbon@eurovet.fr  – +33 (0)1 47 56 32 40

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