Eurovet (EN)

Lenny Niemeyer, designer of the year Swimwear 2018 Unique by Mode City

15 May 2018

Unique by Mode City and Paris Capitale de la Création will award the Designer of the Year prize to Lenny Niemeyer, « Architect of the Couture Bikini », during the upcoming Unique by Mode City show, which will take place from July 7 to 9, 2018 in Paris.
Since 1991, this brand has offered swimwear collections featuring sophisticated shapes, with matching ranges of Couture accessories and textile goods. With each passing season, Lenny Niemeyer enchants us with her uniquely chic and glamorous style and exclusive, colorful prints.

With her great eye for quality fabrics, Lenny Niemeyer focuses on comfort and beautiful drape in her pieces. Her couture universe includes swimsuits in stretch knit, and beachwear lines in linen, silk, crepe, or georgette. Her runway shows at Fashion Week in Sao Paulo, synonymous with absolute elegance, receive rave reviews from global fashionistas.
This brand is renowned far beyond Brazilian borders. Today, Lenny has 19 boutiques in Brazil and is sold within the most beautiful multibrand shops throughout the world in South America, the United States, Europe, Asia, Africa, Australia, and the Middle East.
Her flattering fit and bold prints have already gained many followers, including the likes of Gisele Bündchen, Kate Moss, Alessandra Ambrosio, Lady Gaga, Natalie Portman, and Nicole Kidman.

Lenny Niemeyer has been awarded a number of prizes, including the “Melhor Estilista do Ano” (“Top Designer of the Year”) from the prestigious Veja magazine in 2012, the “Most Influential Woman” in Brazil cup, and the “Banco do Brasil” Award.
One of her best projects has been the costume design for the Brazilian team at the Olympic Games in Rio de Janeiro. Lenny Niemeyer once again proudly drew inspiration from nature, presenting all the diversity of her country.

Meeting with the designer.

You are the Unique by Mode City Designer of the Year. What does this mean to you?
This award is so very important for us, because it raises the profile of the Brazilian fashion market. This is one of the most significant and marvelous international recognitions we have received over the past 30 years!

Could you describe the creative process you undergo for your collections?
My collections start with a trip, a legend, a film, a place, an artwork… everything inspires me! This year, my inspiration came from nature. My creative process is a group project. Each of us adds our own ideas, based on a brief. This is a long process that requires many meetings and lots of research.

You’re sometimes referred to as the “Architect of the Bikini” because of your career path and last name. How do you feel about this?
Drawing on my architectural roots, I design pieces, then finalize them on female models so that my creations adapt to all body types.

What is your overall brand strategy for the European market? And for the worldwide market?
We want to be in the top department stores as well as the most beautiful multibrand boutiques in the most iconic Fashion Capitals of the world.
We also want to be known as one of the most sophisticated beachwear brands in the world.

Could you reveal a few details about your upcoming Summer 2019 collection?
My inspiration comes from nature, living, everchanging nature. We’ll be revealing this new collection at our fashion show on April 25th, as part of Fashion Week in São Paulo.

3 words that express what your brand is about:
Timeless, relaxed, and elegant.

What are Lenny Niemeyer’s iconic pieces?
The one-piece swimsuit that I have in all my collections, and the long-sleeved swimsuits, which I’ve been producing since 2010.

“Paulista” or “Carioca”?
A “Paulista” who has adopted the “Carioca” lifestyle.

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