This year, the best known lingerie brands are changing their communication styles.
With Maison Lejaby, Vanity Fair, Aubade and Freya.
Placing fashion at the heart of communications
Maison Lejaby was the first brand to change the way it communicates.
Creating lingerie for women
Vanity Fair has started aiming to attract women’s attention, rather than men’s.
Innovation from Freya lingerie
The brand is surrounding itself with celebrities and creating podcasts for women to listen to on their way to work.
No more lessons from Aubade!
#parlezvousAubade or #SpeakAubade is replacing the brand’s ubiquitous Lessons in Seduction.
Which brand will be rethinking communications next? Chantelle! Watch this space…