This year, the best known lingerie brands are changing their communication styles.
New campaigns from Hom, Lou, and Simone Pérèle.
|HOM, the men’s underwear specialist, has decided to focus on humour!|
For the update of HO1, the must-have style from 1997, the brand is plastering Paris with 500 flashy posters.
The slogan: “not right, not left, a horizontal opening”
|Lou, the famous French lingerie brand, is repositioning its identity with a more fashion look.|
As part of this new image, a reorganisation of the product offer started this summer, and a new website will appear end October.
The more graphic approach shakes up traditional lingerie codes.
At the same time, Lou is putting new energy into the international scene, especially Asia.
Simone Pérèle launched a new image this summer with a campaign built on self-confidence and wellbeing.
To accomplish this, the brand brought together spokeswomen who are real, sure of themselves, and easy for clients to identify with.
This upbeat communication style is completely in sync with today’s women.