Eurovet (EN)


13 March 2019

This season, we’re seeing a major trend coalesce around classical dance, both in terms of styles within collections and in the artistic expression reflected in the images of their look books, where tutus abound (Aubade, Maison Lejaby, Chantelle, Skiny, Move by Conturelle, Kana Matsunami, Gonzales)…
Bodysuits and bralettes play with a wrap look (About, Else) which, in the collective unconscious, also symbolizes the total comfort of girls’ first bras.
This is a piece that promises, with great certitude, comfort and femininity.
The acrobatic feats of models as ballerinas require supple looks for freedom of movement (Bordelle, Skiny, Soft Stretch, MilaKrasna). The leotard perfectly reflects this moving comfort specific to the world of dance: it promises lingerie that’s easy to wear every day, embracing the body in a harmonious fashion in terms of both fabrics and colors (Undress Code, Just a corpse, Le journal intime).
Within top-selling lingerie items, there have always been white, black, and skin tones. We can see a white/skin-toned mix to create a “nude” color that, beyond its ability to be combined with all types of looks, lends stylistic comfort. This color is like an invitation to naturalness by being the closest to the real color of the skin, visually molding itself to the body, a way to remain faithful to oneself. This is also what women want: an easy-wear product that respects their nature.
Creating collections that are as close as possible to skin means committing to concepts of self-identity. Dance-inspired pieces offer lingerie that pairs beautifully with the curves of the body in a choreography of materials and colors, an all-day companion for every woman’s active schedule.


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