A DECIDEDLY AMBITIOUS AND OPTIMISTIC EDITION
On Monday, July 9th, the Unique by Mode City and Interfilière Paris shows concluded, thus bringing to a close a summer edition rich in special features and news.
Eurovet joyfully shook things up, offering a unique edition marked by change and innovation, everattentive and close to the needs of consumers and buyers from the world over. The rich diversity of the special features and the cross-category work seen throughout various product categories were hailed as new ways to rediscover this summer edition.
Both shows, on the supply and demand sides, were united in offering a total overview of the market and bringing together all industry stakeholders: retailers, brands, and manufacturers. The implementation of business speed-dating, which was a real platform for discussions, was hailed by all the participants.
Unique by Mode City and Interfilière Paris were infused with a summer getaway mood and offered a preview of Eurovet’s plans to open to the general public in 2019. All visitors discovered the latest trends in a relaxed atmosphere: airconditioned inside and festive outside, perfect for business and dialogue. The change of exhibit halls allowed for a reconfiguration of the show layouts in Pavilions 3 (Interfilière) and 4 (Unique by Mode City), to the delight of exhibitors and buyers.
Unique by Mode City and Interfilière Paris also provided responses to certain major themes such as Retail, textile innovation, and digital evolutions, through exclusive encounters with 3 “Top Speakers”: Nelly Rodi, Carlin Creative Trend Bureau, and Lectra. In the same vein, the talks, truly essential events, encountered remarkable success over these 3 days, reaching an even wider audience.
EMOTION AND PASSION AT THE VERY HEART OF THE UNIQUE BY MODE CITY SHOW
This year, Mode City made way for Unique by Mode City, offering a new vision of femininity and a new experience, with the human factor at its very core.
This new approach was conveyed, right from the first day, by the 100% Body Positive #IfeelUnique fashion show, which was truly emotionally intense. More than just a fashion show, this was a love letter to all women, popular with all visitors and exhibitors, lighting up the Web and the media. The 3 influencer ambassadors, Gaëlle Prudencio, Julie Bourges, and Valériane Barcia, walked the runway beside 13 young women selected beforehand on Instagram. More than just a fashion trend, this reflected a lifestyle highlighted through the overflowing, infectious energy of these inspiring women. This was a moment that was truly…Unique!
With an ambitious program of renowned fashion features highly anticipated by the profession, the show drew many visitors. Ultra-personalized and revamped, the show’s spaces and services received an excellent reception from retailers: the Retail Tour allowed them to analyze the key tools to enhance in-store product assortments, and the Retail Academy provided concrete answers to questions asked. Once again, the essential Trend & Selection space and the 3 daily fashion shows were concrete tools that inspired all visitors. Unprecedented features accented the show and offered premium services for buyers (Good Morning breakfasts, a Make Up Forever Academy beauty space, bag customization and DIY workshops, etc.), creating a plethora of new, attentive elements that visitors loved!
Lenny Niemeyer, Swimwear Designer of the Year, honored us with her presence at the show to receive her award. The “architect of Couture swimwear” unveiled her new, flamboyant collection, closing the “The Selection” fashion show in the loveliest possible manner.
Brazil, country in the spotlight this year, shone during the 3 days of the show. A great highlight thanks to its dedicated forum and the remarkable Brazilian brands on the 3 fashion shows.
Resorts and concept stores hailed the cutting-edge, visionary selection of lingerie, swimwear, loungewear, activewear, and beauty items presented within the Exposed showcase area. Many buyers appreciated the new Millennials selection, the new zone dedicated to “Generation Z”, which corresponded to the needs of ultra-connected consumers. Thus, the show managed to mix business, a warm atmosphere, and a passion for this industry, the same passion that leads all buyers and exhibitors to forge this unique bond.
SUSTAINABILITY AND TECHNICAL PROWESS AT THE VERY HEART OF INTERFILIÈRE PARIS
Interfilière Paris, a driver of new ideas, once again generated trends, stimulated inspiration, and provoked encounters. In a Hall 3 entirely dedicated to materials, visitors unanimously hailed a consistent and user-friendly pathway through the show, and positive energy at exhibitor booths. They appreciated the relaxed working atmosphere accented with warm, sunny moments outside.
The Forums and talks fulfilled their informative role and fostered constructive dialogue on the projects of tomorrow. The human factor has become an essential element, with an exponential demand for all that is “real”.
Visitors were in search of products that are “well-made”. They want to introduce meaning into their collections, and sustainability is one way to do this. The show supports this desire to encourage the evolution of consumption patterns. This won’t happen in a day, but the course is now set. Starting from individual desires, the era is moving toward a collective consciousness. Products on offer are increasingly durable, for longer life spans, thus offering a real solution and a decidedly sustainable approach. Though consumers may not be looking to consume less, they certainly want to buy better!
In this vein, Interfilière Paris recognized Sofileta’s innovation and ecological commitment by awarding it the Performance Designer of the Year prize.
On the supply side, the show also reflected the top visitor trends in terms of purchases and desires. At Interfilière Paris: nothing spectacular, nothing superfluous…visitors were looking for aesthetic and technical newness. Quality and all that is “Beautiful” came first. A desire for lightness also continues, and has become the top technical criterium for technical purchases. Shapewear is lightening up at Innova Fabrics, and Chanty Lace’s high-tech laces offer new possibilities for the plus-size market.
In the same way, Interfilière Paris partners with and supports the entrepreneurs and projects of tomorrow. Its inspiration space dedicated to innovation , once again fulfilled its promise. Right at the heart of industry realities, Interfilière Paris is clearly a must-visit event, popular with all the most influential stakeholders in the market worldwide.
Testimonials : Each one has their own way to say it…
UNIQUE BY MODE CITY & INTERFILIERE PARIS: A drop in attendance figures, but premium buyers were out in full force!
Unique by Mode City and Interfilière Paris saw visitor attendance drop by 9% (with a stable number of international visitors and a pronounced drop in French attendees) but confirmed its attractiveness with VIP and Premium buyers. Though we noted a slight drop in attendance, business at booths was positive overall.
A magnet for visitors from the world over, with a French/ International ratio of 24% to 76%, the shows experienced:
• An increase in buyers from Russia (due to the special Paris Moscow Express program), Greece, Australia, Scandinavia, South Korea, Colombia, and Brazil
• Stable numbers from Japan and the United Kingdom
• A drop in visitors from Germany, the Netherlands, Italy, and the United States.
On the buyer side, the leading names in international retail were at the shows. The shows noted a slight increase in retailers, big names in e-commerce, young designers, Haute Couture houses, and brand agents. We also noted a stable number of department stores from all over the world for Unique by Mode City, and of brands for Interfilière Paris.
They were there!
AUSTRALIA : HANES AUSTRALASIA / AUSTRIA : GROUPE HUBER HANRO INTERNATIONAL / BELARUS : MILAVITSA / BELGIUM : VAN DE VELDE / BRAZIL : HOPE DO NORDESTE – HOPE LINGERIE / CHINA : AIMER GROUP – WACOAL CHINA / COLOMBIA : CRYSTAL GEF / DANMARK : CHANGE OF SCANDINAVIA / FRANCE : GROUPE CHANTELLE – UNDIZ + – ROUGE GORGE LINGERIE – PRINCESSE TAM TAM – CARREFOUR – MONOPRIX – ERES – LISE CHARMEL FRANCE – KIWI DIFFUSION – CHARLOTT LINGERIE – DECATHLON / GERMANY : C&A – ESPRIT EUROPE – TRIUMPH INTERNATIONAL – FELINA – MARYAN BEACHWEAR GROUP – PUMA / HONG-KONG : H&M GROUP – CLOVER GROUP INTERNATIONAL – REGINA MIRACLE INTERNATIONAL – CORSINA INTERNATIONAL – EMBRY GROUP – MAST INDUSTRIES L BRANDS / IRELAND : PRIMARK / ITALY : EMMECIPI STUDIO – GRUPPO INTICOM YAMAMAY – CALZEDONIA / JAPAN : IZUMI (OSAKA) / NETHERLANDS : HUNKEMOLLER / POLAND : CORIN / RUSSIA : ROZTECH – PALMETTA / SOUTH KOREA : NAMYEUNG VIVIEN / SPAIN : INDUSTRIAS VALLS1 – GRUPO INDITEX – OYSHO / SWEDEN : H&M GROUP – CASALL SPORT FIGFORT – MANOR / UNITED KINGDOM : MARK AND SPENCER – NEW LOOK RETAILERS – TOPSHOP – AGENT PROVOCATEUR – PANACHE LINGERIE LIMITED – ASOS.COM / UNITED STATES : THE NATORI COMPANY – LIMITED BRANDS – VICTORIA’S SECRET – DORA L.INTERNATIONAL – DANA CO – SWIMWEAR ANYWHERE – KOMAR – GAP – BROOKS RUNNING
UNIQUE BY MODE CITY
AUSTRALIA : ALLEGRO AUSTRALIA – IM LINGERIE / AUSTRIA : GIGA SPORT / BELGIUM : VAN DYCK ET PARTNERS – GALERIA INNO / CANADA : LA MAISON SIMONS / FRANCE : MERCI – VENTE-PRIVEE.COM – SHOWROOMPRIVE – TAHITI – GALERIES LAFAYETTE – L.N.V.B LA NOUVELLE VAGUE – AMAZON – PRINTEMPS PARIS – LE BON MARCHÉ – SIDIOT LINGERIE / GERMANY : KADEWE – KARSTADT – CONLEYS MODEKONTOR – LIMANGO – ZALANDO – LUDWIG BECK / GREECE : ATTICA DEPARTMENT STORES – GRECOTEL – HONDOS CENTER – D PETROPOULOS / ITALY : GRUPPO COIN / ISRAEL : THE NEW HAMASHBIR LAZARCHAN / JAPAN : ISETAN MITSUKOSHI / LATVIA : MONA OK / LUXEMBOURG : GLAMUSE / MALDIVES : CONRAD / MEXICO : EL PALACIO DE HIERRO / NETHERLANDS : DE BIJENKORF / QATAR : SALAM STUDIO & STORIES / RUSSIA : MERCURY DISTRIBUTION – TSUM / SPAIN : EL CORTE INGLÈS – CREACIONES BETTY / SOUTH KOREA : SHINSEGAE INTERNATIONAL / SWEDEN : BRAND MRKT / SWISS : JELMOLI / UNITED KINGDOM : ASOS.COM – MARK AND SPENCER – NET A PORTER / UNITED STATES : FOOTSIE – MAISON JOLIE